Meta has officially launched Meta One globally, introducing a tiered subscription model designed to sit alongside its existing free services across Instagram, Facebook, WhatsApp, and Meta AI. Rather than gating core features behind a paywall, the service caters to power users, creators, and businesses looking for advanced customisation, expanded AI usage, and professional management tools.
Subscription Tiers & Pricing
1. Single-Product Plans (For Individual Apps)
-
Instagram Plus (~₹99/month): Adds custom fonts for DMs and Stories, DM previews, and read-receipt style notifications for selected Story viewers.
-
Facebook Plus (~₹99/month): Includes custom app icons, Messenger customisation, expanded Reels insights, and super reactions/hearts.
-
WhatsApp Plus (~₹79/month): Focuses on exclusive themes, custom icons, special-effect stickers, the ability to pin more chats, and extended cloud backup storage testing.
2. Individual & AI Power-User Bundles
-
Core (~₹549/month): Combines the three individual app plans (Instagram, Facebook, WhatsApp Plus) with expanded access to Meta AI for image/video generation and tools like “Restyle” on Instagram.
-
Premium (~₹1,950/month): Built for heavy AI users, offering maximum compute access for Meta’s advanced AI models (such as Muse) and creative tools.
3. Creator & Business Bundles
-
Essential (~₹639/month): Includes enhanced presence tools, a verified badge, verified WhatsApp Business channel, impersonation protection, and basic Meta Business Agent access.
-
Advanced (~₹2,099/month): Adds scheduled Stories, links in organic posts/Reels, exportable analytics, deeper audience insights, and extra WhatsApp broadcast credits.
-
Expert (~₹6,399/month): Tailored for teams requiring higher feature limits and greater Meta Business Agent capacity.
-
Max (~₹20,990/month): Geared toward large-scale enterprises with the highest level of resource access and automation capacity.
(Note: Meta has confirmed that foundational experiences across all core apps and standard Meta AI usage will remain entirely free.)
