Agri-food startup KisaanSay has secured ₹34 crore in a Series A funding round led by NABVENTURES, the venture capital arm of NABARD. The investment was made through the AgriSURE Fund, a specialized SEBI-registered fund backed by the Ministry of Agriculture and NABARD to support technology-driven rural enterprises.
Strategy: Direct-from-Origin & Co-Profit
Founded by industry veterans Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay aims to bridge the gap between Indian farmers and urban consumers through a unique “co-brand/co-profit” partnership.
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Supply Chain Impact: The company works with 25 farmer enterprises, supporting approximately 50,000 farmers across 9 Indian states.
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Product Range: They manage over 100 SKUs across 12 categories, focusing on 100% single-origin premium products like Gorakhpur Kalanamak Rice, Kashmiri Mamra Almonds, and Chambal Desi Cow Ghee.
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Traceability: A central pillar of the brand is “provenance,” identifying every product by its PIN code to ensure consumers know exactly where their food was grown and packed.
Use of Funds: Scaling for 2026 and Beyond
The fresh capital injection will be deployed toward three primary objectives:
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Full-Stack Tech Infrastructure: Building an end-to-end digital platform to track quality, food safety, and supply chain efficiency from farm to table.
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Distribution Expansion: Strengthening their presence across e-commerce, quick-commerce, and offline retail stores, particularly in the Delhi-NCR region.
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Brand Building: Investing in marketing to educate consumers on the health benefits of native crop varieties like Khapli Atta and Low GI Rice.
The NABVENTURES Advantage
By partnering with NABVENTURES, KisaanSay gains access to NABARD’s extensive ecosystem, which includes:
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Market Access: Direct links to thousands of Farmer Producer Organizations (FPOs).
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Credit & Infrastructure: Support for rural storage and hygienic processing units at the source.
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Institution Building: Helping small-scale farmers organize into professional business entities.
At a Glance: KisaanSay’s Reach
| Metric | Details |
| Total Funding Raised | ₹34 Crore (Series A) |
| Lead Investor | NABVENTURES (via AgriSURE Fund) |
| Farmer Network | 50,000+ Farmers |
| Footprint | 9 Indian States |
| Core Categories | Single-origin oils, ghee, pulses, and diabetic-friendly rice |
“This partnership gives us a tremendous advantage in expanding our supply-side footprint… delivering high-quality, traceable food products to consumers at scale.” — Nitin Puri, Founder & CEO, KisaanSay
