Fresh Ayurveda-focused personal care brand Nat Habit has announced that it has raised ₹142 crore in a Series C funding round. The all-primary capital injection is earmarked to scale up operations, widen distribution, and support aggressive growth targets.
Key Highlights of the Funding Round
-
Lead Investor: The round was led by Trident Growth Partners.
-
Participating Existing Investors: Bertelsmann India Investments, Mirabilis Investment Trust, and Sharrp Ventures.
-
New Investors: Physis Capital and Hero Family Office.
-
Financial Trajectory: Building on a gross annual revenue of ₹330 crore in FY26, the brand is targeting a robust 60% to 70% revenue growth through the current financial year (FY27).
Strategic Use of Capital
Nat Habit plans to deploy the fresh funds across three primary strategic pillars:
-
Portfolio Expansion: Broadening its everyday personal care offerings with upcoming product segments such as body washes, hair colors, serums, and sunscreens.
-
Distribution & Reach: Scaling omnichannel presence across quick commerce platforms and offline retail networks, while deepening digital penetration into Tier II and Tier III cities.
-
Manufacturing Scale-up: Strengthening in-house formulation capabilities and scaling production capacity significantly over the next two years to meet rising consumer demand.
