Early-stage venture capital firm Caret Capital has invested ₹12 crore ($1.4 million) in seed funding in Yantra Packs, a B2B startup providing sustainable, reusable packaging solutions to enterprise customers.
The fresh capital will be deployed to accelerate Yantra Packs’ pan-India market expansion, enhance its technological infrastructure, and scale its fleet of reusable packaging assets across key industrial supply chains.
Core Investment Details
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Investor: Caret Capital
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Funding Amount: ₹12 Crore (~$1.4M)
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Funding Stage: Seed Round
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Primary Focus: Fleet expansion, tech stack enhancement, and regional market penetration across India.
Business & Technology Highlights
1. Reusable Packaging as a Service (PaaS)
Yantra Packs offers businesses a circular economy solution by replacing single-use industrial packaging (such as corrugated boxes and plastic wrapping) with durable, returnable containers and pallets, significantly reducing packaging waste and operational costs for enterprise supply chains.
2. Tech-Enabled Asset Tracking via Trakkia
A core pillar of the startup’s platform is Trakkia, its proprietary asset-tracking and visibility software. Trakkia enables real-time monitoring of reusable containers, helping enterprise clients:
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Track packaging location across multi-tier supply chains.
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Minimize asset loss and cycle times.
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Access actionable analytics on carbon footprint reduction and supply chain efficiency.
