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    Home»Insurance»Insurance Sector Expands Geriatric Coverage Amid Rising Demand for Senior Care
    Insurance

    Insurance Sector Expands Geriatric Coverage Amid Rising Demand for Senior Care

    Aruna KaimBy Aruna KaimJuly 27, 2026No Comments2 Mins Read
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    At a panel discussion during Anvayaa Elder Care’s 10th anniversary celebrations in Hyderabad, industry leaders and experts highlighted evolving trends in geriatric healthcare, insurance coverage, and senior living models in India.

    Key Highlights

    • Evolving Geriatric Insurance: Dr. Adesh Kumar Jampulkar, Vice President of Liberty General Insurance, noted that over the past 5 to 6 years, Indian insurers have introduced specialized policies covering specific geriatric conditions such as dementia and Parkinson’s disease.

    • Demographic Push: The surge in non-communicable diseases—including diabetes, hypertension, obesity, and arthritis—coupled with India’s aging population, is driving an increased need for long-term care and frequent hospitalization.

    • Integrated Senior Living: Surya Pulagam, CMD of Incor Group, advocated shifting senior living real estate toward intergenerational mixed communities rather than isolated retirement homes, enabling older adults to stay engaged with younger generations.

    • Active Ageing Insights: Dr. Usha Sharma (retired CSIR-IGIB scientist) encouraged seniors to “redefine their lives every five years,” while Prof. V.S. Prasad (former NAAC director) emphasized that quality and happiness in living outweigh sheer longevity.

    Milestone Event Highlights

    • 10-Year Milestone: Founded by Prashanth Reddy in 2016, Anvayaa now supports 1.5+ lakh seniors across 38 cities and has responded to over 5,000 medical emergencies.

    • Community Honor: Anvayaa announced lifetime complimentary emergency-response coverage for 14 families of Padma Shri and Gallantry Award recipients.

    • Key Guests: Attendees included veteran actor Brahmanandam, former Telangana Chief Secretary S.K. Joshi, Special Chief Secretary Jayesh Ranjan, and former DGP Mahender Reddy. The event also featured a fashion walk by senior members aged 70 to 91 and a musical performance by violinist Padma Shankar.

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    Aruna Kaim

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