The Mahindra Group has officially announced the appointment of Purnima Lamba as its new Chief Brand Officer. Bringing over two decades of international experience spanning India, the UK, and the Netherlands, Lamba brings a deep expertise in brand building, digital innovation, consumer insights, and strategic communication.
In her new role, she will oversee the company’s corporate brand and communications strategy, driving a cohesive narrative across Mahindra’s diverse global portfolio, which ranges from automotive and farm equipment to financial services, technology, and renewable energy.
Welcoming her to the leadership team, Mahindra Group Chairman Anand Mahindra emphasized the evolving nature of brand management in an era defined by fast-moving media and shifting consumer attention spans. He noted that modern brand stewardship requires fostering authentic dialogue rather than simply controlling a message, expressing strong confidence in Lamba’s ability to shape the group’s future narrative with the parting encouragement, “May you Rise!”
